Smash Tees is a family-based (parents Al & John & twins N & S) business in regional Australia.
The idea for the shop was born out of Al & John's frustration at only having highly gendered clothing available for the twins when they were 3 years old. Not only is it expensive, the messages are clear and ugly: boys are limited to blue and are encouraged to be tough, adventurous risk-takers while girls are limited to pink sparkles and portrayed as pretty princesses. The gender-neutral online shops we could easily find were stocked with bland products limited to various shades of grey.
So we decided to use Al's design experience (and the fire in her belly) to come up with a clothing line for kids that is bright, colourful, and sends a slightly subversive and positive message. John helps with the IT stuff (and he's pretty good with words too). N & S (now 4) love to pick their favourite designs and always have final say. They are also great models and accept cupcakes as payment :)
Yes. We believe that the best way to smash the patriarchy is to nurture our children's natural sense of equality, give them tools to think critically and encourage their healthy subversiveness against the status quo.
There are lots of ways to keep up-to-date with what's going on with us, our products and our community. We hope to build a passionate, outspoken and motivated community where we can all share ideas... Because we want to learn from you, too.
We sincerely hope you never need to make a complaint, but we know there are always ways to improve.
You can contact us at any time via email to give us feedback and we will do whatever is reasonably possible to resolve your issue. We are committed to the Smash Tees ethos and we treat all feedback as a way of figuring out how we can do better.
We'd love you to tag us in your Instagram posts whenever there is a Smash Tee in sight.
Tag @smashtees and use the hashtag #smashtees
We also have another hashtag running!
We're encouraging our followers to upload pics of themselves as kids (wearing their most colourful outfits) and use the hashtag #beforepinkandblue. We have a theory that the pink and blue colour coding of kids is a fairly recent phenomenon. And we'd like to prove it by exposing the colourful world of kids clothes before just pink and blue.